You may have heard the term ‘Brand Ambassador’ being used in job opening positions online and on marketing blogs, but what exactly is the correct definition of a ‘Brand Ambassador’ ? We pulled up a definition from Wikipedia because it sounds just about right.

‘A Brand Ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. Wikipedia

Hiring Brand Ambassadors to market your product is a proven effective marketing strategy.